Long A-Line Styles, V-Necklines, and Statement Backs Lead Prom Dress Sales in 2019

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NEW YORK, April 2, 2019,/PRNewswire/ — With the 2019 prom dress shopping for the season in complete swing, Occasion Brands, LLC, releases the second one 2019 problem of Pulse of Prom to spotlight current promenade season online sales tendencies. The pinnacle 20 prom get dressed patterns (representing 14% of total junior and senior prom income) that customers have bought show a choice for long sleeveless A-line clothes with v-necklines. Of these top-promoting styles, one hundred% had declaration backs. Top-selling shades this season are varying sun shades of red and blue. Additional tendencies seen throughout the top-selling patterns include adorned bodices, facet slits, sequins, satin, and metallic glitter fabric. For the promenade 2019 season, senior prom sales constitute 56% of total prom income, while junior prom gets dressed purchases to account for forty-four % of prom income.

Sleeveless Long Styles with V-Necklines Prevail
Long get dressed patterns account for 93% of all prom income thus far this season, so it is no marvel that the pinnacle 20 forms bought on-line for junior and senior prom have been long attire. Another fashion this is widely wide-spread across all top 20 junior and senior prom dresses is that maximum of the dresses were sleeveless with either spaghetti straps or thin shoulder straps. Among the top 20 junior promenade dress styles (which represent 13% of all junior prom dress sales), 95% of the attire had spaghetti or thin shoulder straps, and one get dressed changed into off-the-shoulder. Prom-goers preserve to favor v-necklines because 85% out of the top 20 prom patterns for junior, and senior prom had slight or plunging v-necks. It is obvious that a sleeveless v-neck bodice is one of the pinnacle fashion features for junior and senior prom attire this season.

A-Line Silhouettes Are In-Line for Prom
Another sturdy fashion the various pinnacle-promoting prom patterns is an A-line silhouette. Of the pinnacle senior promenade clothes offered (which represents 15% of all high prom income), 65% patterns had a-line shapes, at the same time as the last seven have been shape-becoming mermaid or sheath designs. With seventy five% of the pinnacle 20 junior promenade clothes cut in a-line styles, this trend is even greater dominant for junior promenade than the senior promenade.

Shades of Red and Blue Hold Sway
The pinnacle-selling junior and senior prom dress styles have been sold in a number solid shades. Looking at the top-promoting colorations for the pinnacle patterns offered on-line this season, sunglasses of pink represent 35% of the high junior and senior bureaucracy, and 15% of those styles have been specially burgundy. Closely following, sunglasses of blue account for 30% of those pinnacle patterns, and 15% of these were explicitly navy. These scores are closely matched within the pinnacle 20 junior promenade attire, with 40% crimson and 25% blue, and pinnacle 20 senior promenade dresses, with 35% red and 25% blue. Mauve pink, champagne gold, green, and black prom dresses were also represented within the top 20 patterns, but no longer as strong as crimson and blue clothes.

2019 Predicted Style Trends Beginning to Show
Statement backs, a anticipated 2019 fashion trend, ruled the top 20 styles sold for the junior and senior prom. From the traditional open-again or lace-up corset designs to contemporary crisscrossing or strappy caged-returned details, 100% of the top 20 promenade get dressed patterns featured a declaration back layout. Although now not predicted, side slits and embellished bodices with lace, embroidery, and illusion information are represented as properly. Half of the pinnacle-selling junior and senior get dressed patterns had both aspect slits or double aspect slits. Metallic glitter cloth, satin, and sequins had been predicted material traits for the prom 2019 season. Twenty-five in keeping with cent of the pinnacle patterns featured sequins, 20% have been made with silk, and 5% featured metallic crepe.

About Pulse of Prom
Pulse of Prom is an enterprise-centered warm-sheet document that highlights what’s promoting online across every area of the us of a during prom season. The early season issue focused on price. This issue focuses on styles and tendencies. Future problems will cover local sales trends.

The Data
The facts for those early season promenade tendencies represents sales between January 1 and March 22, 2019. All facts is throughout america through Occasion Brands, a main national on line promenade retailer.

For more records about Pulse of Prom, please touch Megan Reeves at [email protected]

About Occasion Brands, LLC
PromGirl, founded in 1998, has sold over 2 million clothes online and is the most important on line store of prom, homecoming, and different special-event attire. It gives an remarkable selection of wonderful, in-stock attire at all price points. Through the website, mobile and social systems, PromGirl’s attain is international, handing over “dream attire” to greater than one hundred forty worldwide destinations. As a part of the Occasion Brands portfolio, PromGirl supports the Occasion Brands assignment to be the top of the line retailer in the unique-event dress marketplace with the aid of providing a international-elegance purchasing enjoy and retaining customer consider via an information in their wishes as they revel in some of the most critical moments in their lives. Occasion Brands’ workforce is based totally in New York City and Middletown, Delaware, and its state-of-the-art facility in New Jersey homes loads of heaps of clothes for PromGirl and its sister brands, Simply Dresses and Kleinfeld Bridal Party. In 2018, Occasion Brands increased its attain via establishing a PromGirl pop-up store in New Jersey, a Dresses pop-up keep in New York City, and a Kleinfeld Bridal Party Showroom placed at the higher degree of the Kleinfeld Bridal store.

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