Statement Backs Lead Prom Dress Sales in 2019


The 2019 promenade get dressed buying season in full swing, Occasion Brands, LLC, releases the second 2019 issue of Pulse of Prom to spotlight current prom season online income tendencies. The top 20 promenades get dressed styles (representing 14% of general junior and senior prom income) that customers have purchased show a preference for long sleeveless A-line clothes with v-necklines. Of these pinnacle-selling patterns, one hundred% had declaration backs. Top-promoting colours this season are various shades of red and blue. Additional tendencies seen across the top-promoting models consist of embellished bodices, aspect slits, sequins, satin, and steel glitter cloth. For the promenade 2019 season, senior promenade sales represent fifty-six % of total prom income, while junior prom dress purchases account for 44% of promenade income.

Sleeveless Long Styles with V-Necklines Prevail

Long get dressed patterns to account for 93% of all prom sales to this point this season, so it is no marvel that the top 20 styles sold online for junior and senior promenade have been lengthy clothes. Another fashion this is generic throughout all pinnacle 20 junior, and senior promenade attire is that maximum of the attire was sleeveless with both spaghetti straps or thin shoulder straps. Among the pinnacle 20 junior prom get dressed styles (which represent 13% of all junior prom get dressed income), ninety five% of the attire had spaghetti or thin shoulder straps, and one get dressed became off-the-shoulder. Prom-goers retain to prefer v-necklines because eighty-five % out of the pinnacle 20 promenade styles for junior and senior promenade had slight or plunging v-necks. It is clear that a sleeveless v-neck bodice is one of the pinnacle style capabilities for junior and senior prom dresses this season.

A-Line Silhouettes Are In-Line for Prom
Another robust trend a number of the pinnacle-promoting promenade patterns is an A-line silhouette. Of the pinnacle senior promenade clothes sold (which represents 15% of all senior prom income), sixty-five % patterns had a-line shapes, even as the final seven have been a form-becoming mermaid or sheath designs. With seventy-five % of the top 20 junior prom attire cut in a-line styles, this trend is even greater dominant for junior promenade than the senior prom.

Shades of Red and Blue Hold Sway
The pinnacle-selling junior and senior promenade dress patterns were sold in more than a few solid colours. Looking on the top-promoting colourations for the top models bought online this season, sun shades of pink represent 35% of the pinnacle junior and senior styles, and 15% of these patterns were especially burgundy. Closely following, shades of blue account for 30% of these pinnacle patterns, and 15% of those had been especially military. These ratings are carefully matched inside the pinnacle 20 junior prom clothes, with 40% crimson and 25% blue, and top 20 senior prom clothes, with 35% crimson and 25% blue. Mauve red, champagne gold, green, and black promenade attire were additionally represented inside the pinnacle 20 styles, however now not as strongly as pink and blue attire.

2019 Predicted Style Trends Beginning to Show
Statement backs, an expected 2019 fashion, ruled the pinnacle 20 patterns sold for junior and senior promenade. From the conventional open-lower back or lace-up corset designs to contemporary crisscrossing or strappy caged-lower back info, a hundred% of the top 20 promenade dress styles featured an assertion back design. Although no longer anticipated, side slits and embellished bodices with lace, embroidery, and phantasm information are represented as well. Half of the pinnacle-promoting junior and senior get dressed patterns had either facet slits or double-aspect slits. Metallic glitter material, satin, and sequins were predicted cloth traits for the prom 2019 season. Twenty-5 per cent of the top patterns featured sequins, 20% had been made with satin, and 5% featured metallic crepe.

About Pulse of Prom
Pulse of Prom is an industry-centred warm-sheet report that highlights what’s promoting online across each place of the united states during promenade season. The early season difficulty focused on fee. This trouble makes a speciality of patterns and developments. Future issues will cowl nearby sales traits.

The Data
The records for those early season prom traits represents income among January 1 and March 22, 2019. All facts are across the US by Occasion Brands, a leading countrywide online promenade retailer.

For more significant facts about Pulse of Prom, please contact Megan Reeves at [email protected]

About Occasion Brands, LLC
PromGirl, based in 1998, has sold over 2 million clothes online and is the most important online store of prom, homecoming, and other special-event attire. It offers an exceptional selection of extraordinary, in-stock clothes at all rate factors. Through the website, cellular and social systems, PromGirl’s attain is worldwide, turning in “dream dresses” to more than a hundred and forty international destinations. As part of the Occasion Brands portfolio, PromGirl helps the Occasion Brands undertaking to be the most fulfilling retailer within the special-event get dressed marketplace by presenting a global-magnificence purchasing experience and maintaining client accept as true with thru information in their desires as they revel in a number of the most vital moments of their lives. Occasion Brands’ staff is based totally in New York City and Middletown, Delaware, and its modern facility in New Jersey homes loads of heaps of dresses for PromGirl and its sister brands, Simply Dresses and Kleinfeld Bridal Party. In 2018, Occasion Brands multiplied its attain via commencing a PromGirl pop-up shop in New Jersey, a Dresses pop-up save in New York City, and a Kleinfeld Bridal Party Showroom located on the higher degree of the Kleinfeld Bridal save.


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