Innovative partnerships and bold seems to have long been the domain of straight-length fashion. Priscilla Ono’s new series with ELOQUII offers both to the plus-length client, and that’s why this collaboration marks a historic second. Though splendor and fashion cross hand in hand, this is the primary time a prime plus-length emblem has collaborated with a makeup artist to create a set.
Plus style has traditionally contemplated – and perpetuated – the myth that the plus-size client wishes muted seems that in the main decrease and “flatter.” But evidently, this perfunctory idea stems from the discriminatory belief that fats girls need to – and must – disguise our bodies. Small, impartial companies like Proud Mary Fashion, Rue107, Size Queen and Jibri have long been at the leading edge of threat-taking inside the industry, designing swimwear, professional wear, underwear, and frame con seems which are playful, attractive and captivating in sizes 1X and up. As the plus-length market maintains to develop, I expect we are able to look ahead to seeing greater progressive partnerships that push the boundaries of what style is and what it can turn out to be for the sixty-eight % of American ladies who are a length 14 and above.
The series blends utilitarian and feminine fashion, presenting neon, sheer fabric, and cargo separates. The series consists of fashion-pushed, purposeful portions certain with hidden booths for make-up essentials. The collection additionally consists of The Makeup Holder Belt Bag to be had in sizes 10-28 and made in a completely unique, reflective cloth that creates an aurora borealis effect whilst photographed using flash.
I spoke with Priscilla and ELOQUII’s Design Director, Yesenia Torres, about what went into creating the gathering:
Virgie Tovar: How did this collaboration manifest?
Yesenia Torres: Priscilla has been a long-time consumer of ELOQUII, so for both folks, this has been an absolutely natural partnership. Both Priscilla Ono and ELOQUII consider in creating seems that permit our clients and customers to embody the worlds of fashion and splendor as a means of celebrating self-assurance and femininity.
Priscilla Ono: We took the concept from each the vibrancy visible all through the ’90s and the bold colors proven on the Spring/Summer runway. The ELOQUII purchaser is each style and beauty obsessed, as am I. So we desired to make certain to layout into this and create a collection of styles that no longer simplest stands proud however affords a full appearance to healthy her make-up! Even more-we created pretty some pieces that cleverly shops her make-up whilst she is out and about, particularly the Belted Blazer and Glam Pack.
Tovar: How does your history as an MUA show up on this collection?
Ono: It has been this sort of dream-come-proper working with ELOQUII, an emblem I’ve been an extended-time fan of and that inspires ladies to be their most confident selves! Merging my revel in inside the splendor space with ELOQUII’s fit information may be visible in the course of the collection, from the colors, the pocket details, and wearable every day staple portions. I can’t wait to see how the ELOQUII patron takes every piece and make it her own.
Tovar: What become the layout process for the gathering like?
Torres: Priscilla’s years of expertise within the splendor enterprise was so useful for design as we have been capable of collaborating on unique wallet & information on each garment specially hand-crafted for palettes, brushes, and lipsticks. These details now not only make the designs trend-ahead, however additionally practical and functional lifestyle portions. We’ve mixed ELOQUII’s suit know-how and fashion-pushed method with Priscilla’s perception and expertise of the splendor purchaser’s wants and needs.
Tovar: Can you speak approximately a number of the details you love in this series?
Ono: I desired to carry women like me a chairman collection of fashion-forward patterns that allows her to very own her electricity and self-belief even as also accommodating her hectic agenda with practical detailing. We designed this collection for fashion and beauty enthusiasts who are constantly on-the-cross! I wanted each fashion to be specific by means of incorporating unique, hidden cubicles for beauty essentials consisting of one’s favorite lipstick, compacts, and extra.
Torres: What I love most about this collection are the formidable columns of colors in such unexpected styling. This is a trend we had been starting to see simply pop on this 12 months. Each style merges femininity with utilitarian information for a collection that can be included in a spread of wardrobes and events.
Tovar: What made you decide to work with a makeup artist on a garb collection?
Torres: The ELOQUII client is a style and beauty lover who is looking to make a statement anywhere she goes. Partnering with Priscilla, an industry splendor expert, felt like a no-brainer, inspiring us to make a completely unique series like this.
Tovar: I observed the palette of the gathering mirrors a number of your maximum iconic seems. Can you inform me about the choice to create the palette for the collection?
Ono: Neon colors are proving to be a standout trend for this Spring season, each in style and beauty. Beyond this and professionally, I’ve constructed my signature fashion on growing effective moments thru colorful and colorful expression. This series became a manner to carry all of this to existence with style-forward, head-to-toe monochromatic patterns.
The limited-edition Priscilla Ono x ELOQUII Collection consists of 12 pieces spanning throughout clothes, jumpsuits, co-ord sets and accessories in bold shades and silhouettes. Priced $59.95-$129.95 and available online and in select ELOQUII store places, the Priscilla Ono x ELOQUII collection fuses the brand’s modern layout knowledge with Ono’s signature aesthetic and her love of vibrant shades.